Reiss, Regent Street Windows Project

As part of LFA 2012, RIBA London and Regent Street matched retailers and architects for the Regent Street Windows Project with ‘Play’ as its theme. Paired with Reiss, we created a kaleidoscopic space within the depth of the window, blurring the traditional distinction between passerby and mannequin. The effect was a momentary and surreal daydream, full of aspiration and reflection. The Hall of Mirrors playfully presented a periscopic insight to the otherwise typically concealed Grade II-listed interior of the Reiss beyond. Participants both inside and out were invited to find themselves caught in a perceptual conundrum.